Molini Pivetti – TuttoFood 2026

For Molini Pivetti, a historic Italian brand and leader in the production of high-quality flours, we designed a booth with a contemporary, sophisticated, and minimalist aesthetic. The installation breaks with traditional conventions in the milling industry, favoring a dark and elegant aesthetic in shades of black, enhanced by warm accents of pink light and refined textural details. A distinctive feature is the architecture of the exterior uprights, which reinterpret the shape of wheat ears in a stylized and geometric way, blending agricultural tradition with industrial design.

The true visual centerpiece of the booth is the imposing box-shaped overhead structure. This overhead structure houses internal lighting in shades of pink and is wrapped externally in metal grilles that filter the light, creating a striking visual play of refractions that captures attention from every corner of the pavilion. The layout includes a front reception area, a demonstration area visible through large windows, and cozy lounge areas for private meetings, offering an immersive and professional experience for international clients and partners.