For Vision Link, a company specializing in the distribution of advanced products and solutions for machine vision and industrial imaging, we designed a highly tech-focused booth for SPS Italia in Parma. The design is dominated by a bright blue portal structure enhanced with LED light inserts, creating a visually striking frame that delineates the exhibition space while keeping it open and highlighting the slogan “Dedicated to Vision.” The true star and focal point of the entire concept is the large red apple suspended in the center of the booth. This three-dimensional element not only immediately captures the attention of visitors inside the pavilion but also serves as an iconic and striking backdrop for live demonstrations of the vision control and scanning systems distributed by the client. The setup is rounded out by display counters for industrial cameras and optics, flanked by a welcoming bar and meeting area reserved for business meetings.